The 2019 Canada Winter Games unveiled their new brand this morning.

Today the games launched their new website, and gave Red Deerians the first look at their new logo, colours, and tagline "this is our moment".

Games Chair Lyn Radford says she's already heard great feedback about the logo, including from one athlete who said the complex logo represents her complex path to the games.

"Everybody thinks these young athletes have it pretty easy, but they really don't realize that an athlete's road is very emotional. You have extreme highs, but you have extreme lows too. So when you factor that all in, I think that it's very important that they can see the reflection of the complexity of our logo with their path."

The unique logo, colours, and tagline were announced in a video featuring Red Deer's own Ron MacLean from Hockey Night in Canada..

Radford explains a little bit about their logo.

"So when you look at the deer, it represents strength and nobility. We needed to reflect our winter star, so that's what the star is in the logo. We needed to reflect the 4 points of our nation, so we added a compass. And we also needed to reflect the Red Deer River, so that's what the squiggle through the logo means."

You can catch Ron MacLean's video and check out the logo at canadagames.ca/2019 which was launched today as well.